Family owned and operated since 1909, Superior Sport Store in Holland, Mich., continues to serve Holland sports enthusiasts with high-quality products and courteous, knowledgeable service to this day. The business and its merchandise mix have changed tremendously over the past 100-plus years, but one thing hasn’t changed: good old-fashioned values. Superior’s fourth-generation owner lives by the lessons he learned from his great-grandfather — customer satisfaction is of utmost importance.
In addition to Superior’s flagship location in Holland, Superior opened a second location in Jenison, Mich., in 1977. Both stores boast a comprehensive mix of quality products and specialize in team equipment and apparel.
Superior’s in-house screen printing and embroidery shop ensures that custom team uniforms and spirit wear not only look great, but are completed at lightning fast speed. Its in-house laser-engraving shop provides quick turnaround on custom trophies and plaques.
As it has for decades, Superior Sport Store continues to do whatever it takes to maintain its reputation as the top provider of team uniforms, gear, and awards to this area’s youth leagues, local schools, colleges and other organizations.
A member of Sports Inc. — one of the largest sporting goods buying groups in the country — Superior Sport Store is able to buy the best products from the most respected suppliers at the most competitive prices. Most importantly, that comprehensive selection of quality products, and those tremendous savings, are passed on directly to you, the valued customers. Superior’s friendly staff is eager to help you with whatever you need for a winning season — whether it’s finding one item or outfitting the entire team.